BakeSmart, the bakery software solution from LegacyUSA, LLC, unveiled a new Subscription-Service pricing model to the baking industry today. This Subscription model has considerably lower cost to customers than the previous sales model of BakeSmart, as well as a simpler and more customer-centric purchasing model. Any bakery can incorporate the already robust base package of BakeSmart into their day-to-day operations starting at $125 per month (plus installation fees). Gone are the previous three versions of the software – Limited, Lite and Pro. In their place, bakeries will sign up for subscriptions based entirely on the size and needs of their bakery – with optional modules and configurations available to them based on their business needs.
Regarding the release, Mike Clements, owner of BakeSmart said, “Leveraging technology is one of the keys to success in an increasingly competitive marketplace. As technology providers with a commitment to the baking industry, it is our responsibility to make software as accessible as possible to all bakeries, regardless of size. These new, lower price points do exact that.”
LegacyUSA was founded in 1991 as a custom business software company. Ten years later, LegacyUSA began development on BakeSmart, a vertical software solution for the retail baking industry. BakeSmart first went on sale at RBA Marketplace 2005 in Chicago.
In the latest digital edition of Bake Magazine I came across this interesting article regarding tiered pricing. The idea is to offer the same basic product (doughnuts is one of the examples in the article) at different price levels to capture more customers – specifically, to get the premium dollars you may otherwise miss from not offering a product at a higher price point than you currently do.
The majority of bakeries we encounter employ this strategy to some degree in their pricing structures. But more than anything, I was struck by the signage from Frost Doughnuts (www.frostology.com) that displayed the pricing levels of their product offerings. The image displayed is clean, simple and inviting. I think this display, as much as the pricing structure itself, can entice customers to put those extra dollars in your register.
I’m curious to know how different bakeries inform their customers of their price tiers. What strategies have worked for your bakery to grab those premium bucks?
Welcome to the new BakeSmart website and blog!
We launched the redesign of www.bakesmart.net last week and have added The BakeSmart Blog today. While the purpose of this blog may change over time, we intend to use it as a place to highlight interesting articles, stories or trends in the baking industry, provide how-to’s, tips and tricks for BakeSmart users, and inform the industry of new developments with BakeSmart.
We hope that you become a frequent visitor to The BakeSmart Blog, and if there’s any content you’d like to see appear here, please let us know here.
The BakeSmart Team